“Native New Yorker”, by Odyessy , 1977 (VIDEO):
It was all so simple then. Generations of NYC straphangers (without benefit of air-conditioning or Facebook) “liked” their fave Miss Subways Postergirl Finalist by snail mail postcard. Imagine the Twitter/social media P.R. ruckus such a contest would generate today. I suspect it would be a reality show.
“It was an ad campaign conceived as eye candy to bring attention to other advertisements in New York’s transit system. But the “Meet Miss Subways” beauty contest posters of pretty young New York women and their aspirations quickly evolved into a popular and even groundbreaking fixture that ran for 35 years, from 1941 to 1976.“
When photographer Fiona Gardner first learned about it she “immediately wanted to know what happened to all the women.”
She set out to find out.
The result is “Meet Miss Subways: New York’s Beauty Queens 1941-76,” an exhibition at the New York Transit Museum running Oct. 23-March 25, and a companion book of the same name.