Dita Von Teese: From Burlesque To Brand–NY Times

Burlesque Queen Dita Von Teese, 40, is retro royalty and style muse to Kate Perry and other 21st century pin-up girls.

Dita Von Teese for Target, Australia Runway Von Follies Lingerie (VIDEO):

“Heels and red lipstick,”

Dida Von Teese Half Moon Manicure Print, Decades NY

she tells you only half in jest, “will put the fear of God into people.”–Dita Von Teese

Via New York Times” …”Fetish queen, fashion avatar, America’s sultry doyenne

Dita Von Teese Ad for MAC lipstick, Viva Glam II Red

of burlesque, Ms. Von Teese, nee Heather Sweet of Rochester, Mich., is the toast of at least one generation of would-be calendar girls.”

…At a cocktail party last month at Decades, the luxury vintage shop here on Melrose Avenue, she peeled the wraps from a capsule fashion line, her first. Conceived with Lime Door, an Australian brand-development company, the five-piece collection of curvy-yet-covered-up

Dita Von Teese Collection at Decades, Los Angeles

, retro-flavored items is lavishly detailed with silk or tulle linings and touches of grosgrain.

The line is the latest in a series of recent product introductions that include a fragrance, cosmetics, lingerie and hosiery

Dita Von Teese Retro Trench with Tulle “crinoline” underskirt

(seamed, of course) that are expected to cement her status as a purveyor of genteel kink. She is gambling that her fans, 80 percent of whom are women, she says, will take the bait.

Certainly, she has bewitched the fashion world, gathering admirers like Christian Louboutin, Marc Jacobs (whose front row she has graced) and Jean Paul Gaultier, on whose runway she once performed an exotically elegant strip tease.

Her fashion line, sold exclusively for now at Decades and on shopdecadesinc.com, and priced from about $600 to $1,000, has performed well, said Melissa Dishell, Ms. Von Teese’s manager and business partner. “But our version of ‘well’ is not the Kardashians’ version of ‘well.’ ” Ms. Dishell provided no figures….”–NY Times


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