It shouldn’t be news that a posh Brit men’s store is promoting old-school tailoring and pushing suits, but it is. From Burberry London, further proof that tailored clothing (and all it implies) is now cool and hip for young guys with dough (or not), and that the neo-elegance menswear trend in fashion is not just for girls. (Who still have to pay for their alterations on pricey designer pieces while guys traditionally get it for free at all price points.)
Marketed as “bespoke” (Brit for custom), the scheme is actually a high-end version of the made-to-measure menswear game: dude chooses his model (classic, modern or slim) and fabric. Then he is measured by his “tailor” who also does the fitting and adjustments when the suit is delivered to the store (usually within 48 hours). Burberry calls this step “hand-finishing”. Expect prices to be Burberry-expensive and equivalent to real bespoke tailoring but with a much higher hipness factor.