The Cartier Network’s Panthers In The Snow: Luxury French Brand’s Big Cat Videos Go Viral

According to the makers of these glorious and cinematic Cartier fantasy films, the panthersCartier-High-Jewellery-at-Biennale-des-Antiquaires-2012-400x320 had never seen snow before. 35,000.000 million views  and many lush and very French mini films later, the Cartier Channel (est. 2008) continues to dazzle. Unlike Bill Paley’s “Tiffany Network”( as CBS  Television was known in the Mad Men Era),  the Cartier “Network” is 100% Youtube. Even the most sentimental (and potentially cheesy) genre of all–the romantic proposal advert that Cartier-Urban-ring-3all jeweler’s do, has the expensive  gloss and artistry of Cartier and European  cinema. Though I doubt that the young New York painter envisioned by the French filmmakers is a Cartier customer. Or aspires to be.  (Brooklyn Flea, maybe.)

“From September 14th to 23rd, Cartier invites you to be among the first to discover a selection of High Jewellery26ème-Biennale-Antiquaires-2012-Joaillerie-Collier-saphir-Cartier-1 pieces being presented at the Biennale des Antiquaires. Inspired by the theme of “Dépaysement” (“Change of scenery”), the Maison invites you to discover four new High Jewelry landscapes: urban, solar, luxuriant and boreal. Journey into the heart of an extraordinary world”–Cartier Paris

“Painted Love” Mini Movie by Cartier


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