The Silent Shopping Movement: 8 Years After Barney’s ‘Shut Up And Shop’ Ad Campaign, Selfridge’s Has A Quiet Shoe Room

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Barney’s Shoe Ad, 2007 Before Prices Went Insane

Despite my admiration for the witty, wonderful and always adorable Simon Doonan, (then creative director of Barney’s) the NYC store pushed the envelope over the0 edge with its potentially insulting  “Shut Up And Shop” ad campaign in 2007.( Note, had we known how expensive designer shoes would become in just a scant 8 years. we probably would have just shut up and hoarded these Louboutin wedges and other A-list brands  for $310.)

Selfridge’s will launch a silent shopping area in January next year. No Noise, inspired by an idea of founder Harry Gordon Selfridge in 1909, will be a tranquil space housed in the store’s Ultralounge.

Vogue UK:

Shoppers will be asked to leave shoes and mobile phones at the door, in order to make the most of the relaxing environment – which will include meditation sessions and headspace pods. According to Selfridges creative director Alannah Weston, the room “invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation” – WWD reports.

There’s a new edition of the book to savor while we wait for the series to hit U.S. shores (we hope). From ITV1 in London:

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Selfridge’s Oxford Street Store

“This January 2013, ITV1 will broadcast Mr Selfridgegetimage, a major new drama series based on Lindy Woodhead’s 2007 biography Shopping, Seduction and Mr Selfridge. Starring Golden Globe and Emmy winner Jeremy Piven (Entourage), Katherine Kelly (Coronation Street), and created by multi-award winning writer Andrew Davies (Pride and Prejudice, Bridget Jones’s Diary), Mr Selfridge documents the rise and fall of maverick American (via London) retailer Harry Gordon Selfridge (1864-1947).

Upon its first publication in 2007, Evening Standard called Woodhead’s book ‘an enthralling description of fashion,’ the Sunday Telegraph said it ‘conveys the excitement of changes in fashion and technology in the late Edwardian era’ with Vogue attesting it ‘will change your view of shopping forever.’ Shopping, Seduction and Mr Selfridge was also serialised as a Book of the Week on BBC Radio 4.

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The Scandalous Dolly Sisters, twin showgirls whose love of gambling led to the ruin of Mr. Selfridge

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American Harry Gordon Selfridge spent 25 years at Marshall Field’s in Chicago before establishing Selfridge’s in London in 1908

Set against the heady growth of 20th century consumerism, Woodhead charts Selfridge’s humble beginnings in Chicago through to the opening and success of his eponymous Oxford Street store in 1909. This self-made millionaire addicted to gambling, extravagant spending and dangerous mistresses, was the greatest showman the consumer world had ever known.

Lindy Woodhead worked in international fashion public relations for over twenty-five years. Her first book, War Paint (Virago), about the make-up entrepreneurs Helena Rubinstein and Elizabeth Arden, was published in 2003 and Shopping, Seduction and Mr Selfridge followed in 2007 from Profile Books. Lindy worked as a script consultant on ITV’s Mr Selfridge.

On why Andrew Davies undertook the task of bringing the ‘showman of shopping’ to television, he says: ‘Selfridge liked to live on the edge, he was addicted to risk and enjoyed being in debt. And despite being a dedicated family man, deeply in love with his wife and devoted to his four children, he was fatally drawn to other women – and the women he chose tended to be wildly attractive, high-maintenance and unstable. A rich mix indeed.’

Profile Books will reissue a tie-in edition of Shopping, Seduction and Mr Selfridge in paperback and ebook on Thursday 20 December.”-ITV1

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