How To Sell Booze: George Clooney (Copywriter) And A Bottle of Tequila

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George Clooney & Rande Gerber Introduce Casamigos Tequila.
Clooney plans to donate his proceeds to Darfur.

ClooneyTequilaTrust me. I’ve been in the biz.  Mad Ave copywriters don’t look like George Clooney or Mad Men’s Jon Hamm. But GC credits himself with writing 60235713735560469_eteAiWGZ_cand producing this mini film introducing Casamigos Tequila, created by Clooney and Cindy Crawford’s  restaurateur husband Rande Gerber. The commercial is  a low-key farce starring one bed, one  bottle  and musical bed mates  Crawford, Gerber, Clooney and  girlfriend Stacy Keibler.  Clooney’s Copy?: ” It could happen, please drink responsibly.”  Does make you want to drink the stuff, hoping it will happen….

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