The Pope Doesn’t Wear Prada But He Does Tweet in Latin

poperichWhen you’re the Pope, you can follow yourself (and no one else) on Twitter and it’s cool. You can tweet in Latin if you feel like it. But that doesn’t mean someone can’t:  Report @Pontifex_es for spam, Block @Pontifex_es?. Wonder if anyone has?  But I do like his @Pontifex moniker. It’s a good bit of Social Papal Media Branding. You too can Tweet  Benedict XVI, the first tweeting Pope:

@PontifexTweet text

This from BBC News:

Pope Benedict XVI posts first tweet in Latin

Pope Benedict XVI waves as he leads his Angelus prayer from the window of his private apartment in Saint Peter's Square at the Vatican.
The Pope personally approves messages sent in his name.

“Pope Benedict XVI has posted his first Twitter message in Latin.

A month after sending his first much-anticipated tweet using his personal account – @pontifex – the Pope said: “What does the Lord ask of us as we work for Christian unity?”And he answered: “To pray constantly, do justice, love goodness, and walk humbly with Him.” The Pope personally approves tweets sent in his name in nine languages and has some 2.5 million followers. Most of them follow his English account.

In his first Latin tweet he asks his followers to pray always for the reunification of the Christian churches – “Orare semper, iustitiam factitare, amare probitatem, humiles Secum ambulare”. The Orthodox Church split with Rome 10 centuries ago and then the Protestants followed in the time of the Reformation in the 16th century.

As the Pope launched his account last month, a spokesman said the pontiff would “reach out to everyone”. So far, the Pope’s accounts @pontifex – which mean “pontiff” or “builder of bridges” – are only following each other.”–BBC News

And, isn’t this the guy about whom Newsweek wrote,

“He may never make the best-dressed lists, but Pope Benedict XVI is nothing short pope_paul_prada pope Popes-Red-Shoes a022ht_9_GlovesShoes.psdof a religious-fashion icon, riding in the Popemobile with red Prada loafers under his cassock and Gucci shades?”

The Pope’s brightly colored red shoes and a022ht_vatican-ring-thumb attractive sunglasses have prompted many to deem him a “style icon,” the Times said.

The rumors were cleared up  in L’Osservatore Romano, the Vatican newspaper.

Vatican sources said the Pope gets his shoes from Adriano Stefanelli, a cobbler in Novara, Italy.

Spanish writer and author, Juan Manuel de Prada, wrote in the article the Pope is a “simple and sober man” and rumors saying otherwise were “stupid and banal.”

“The Pope is not dressed by Prada but by Christ,” he said.


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