Hello, Mad Avenue. There’s ladies here. We buy and drive luxury cars too, you know . And I doubt that Kate Upton doing the sexy voyeur thing as goofy, leering guys watch her watch them washing a Beemer will make us write a check for the posh ride. (Though the $30,000 price tag is an incentive and a better investment than three Birkin bags. Or maybe not.) The Mercedes CLA advert is targeting a young and obviously male buyer and is already a viral hit with over 2,500,000 views on Youtube.
Here’s Kate and her Car Wash cutie predecessors Paris, Jessica and Carmen proving that a sleazy cliche is a sleazy cliche even if it is a Mercedes spot for the Superbowl targeted to young, entry-level luxury buyers. I doubt there were any Girls in the room when the hipster creative boys in their knit hats concepted (I hate that word) this tired, sexist idea.
Paris Hilton & Jessica Simpson Sexy Car Wash
Cameron Diaz, ‘Bad Teacher” Sexy Car Wash
And they borrowed the music from an iconic Noxema “stripper” commercial from the 60’s starring (surprise!) a sexy young Swedish blonde playing with soapy shaving cream.