Paul Harvey gave the speech,”So God Made a Farmer,” at the Future Farmers of America convention in 1978. In 2011, Farms.com made a YouTube video using Harvey’s speech.It went viral with over 1 million hits. Did the creative mad men at The Richards Group who “created” the spot for Dodge Ram Trucks think that no one would notice when they ripped it off for the 2013 Superbowl with identical Harvey voice over and better production values? Tuesday, Agency Spy reported that “perhaps to quell the cries of ripoff, that Farms.com is working with the Chrysler Group to raise money for the Future Farmers of America. We suppose Richards Group just, um, fine-tuned the original idea then.” Since Paul Harvey is dead, I wonder which hot shot copywriter has his John Hancock on the credits for this one–arguably the best-reviewed commercial of the game.
Original Farm.com version, 2011
The Richards Group, 2013 Superbowl