David Hoey, Bergdorf’s senior director of visual presentation and master of the theatrical windows that have elevated Bergdorf Goodman’s retail display to an art form, on the literary luxe stunners inspired by Dickens, Proust,Kipling, Orwell, and Kafka:
“We are always looking for over-arching themes. The theme serves as a backbone for our windows. We often choose “grand umbrella” subject matter, but we love to subvert the grandness and “importance” with levity, humor, and surprise.
A big literary theme had been on the back burner for at least two years. Artists were actually commissioned in 2011 to create some of the props, which were completed and put into storage. Then a few months ago I noticed that 2013 was the 100th anniversary of the publication of the first volume of Proust’s In Search of Lost Time. By coincidence, this had been one of the novels we had planned to do. So the time was right to get this project going. We quickly pulled together the remaining elements needed for a splashy set of windows during New York Fashion Week in February 2013.”–David Hoey, Bergdorf Goodman