It wasn’t hard to see this one coming. J. C, Penney is to Apple as Betty White is to Rhianna. Apple never has sales so newly deposed and former Target/Apple retail chief JCP CEO Ron Johnson hatched a confusing pricing plan that eliminated price promotions in favor of ????? It was never quite clear what the actual scheme to revolutionize retailing actually involved. But it was a disaster of historic proportions that threatens to sink the more than century old retailer. It seems Mr. Johnson forgot that the Penney customer was as likely to own a Barca
lounger as not, a fact that reminds us that not all brands are destined to be cool.