Too Cool For The Room J C Penney CEO Ron Johnson Fired; Former CEO Mike Ullman Rehired

It wasn’t hard to see this one coming. J. C, Penney is to Apple as Betty White is to Rhianna. Apple never has sales so newly deposed and former Target/Apple retail chief JCP CEO Ron Johnson hatched a confusing pricing plan that eliminated price promotions in favor of ????? It was never quite clear what the actual scheme to revolutionize retailing actually involved. But it was a disaster of historic proportions that threatens to sink the more than century old retailer.  It seems Mr. Johnson  forgot that the Penney customer was as likely to own a Barca

Former Penney's CEO Ron Johnson

Former Penney’s CEO Ron Johnson

lounger as not, a fact that reminds us that not all brands are destined to be cool.


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